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Ari Linden
All work

Brand and web

Kiln Studio

A warm, tactile identity and online shop for a small ceramics studio, from the logo to the last step of checkout.

Client
Kiln Studio
Role
Designer and front-end developer
Year
2025
Three ceramic cups glazed in soft pink and blue gradients

Case study

The challenge

Kiln Studio sold out at every market it attended, but its online shop was a template that made handmade pieces look mass-produced. The founders wanted a brand as considered as their work, and a shop they could update themselves.

What I did

I designed a restrained identity built on clay tones and a hand-drawn wordmark, art directed a product shoot in natural light, and designed and built the shop with a simple workflow for launching new collections.

  • Logo, colour palette, packaging labels and stationery
  • Art direction for a 60-image product shoot
  • A fast, accessible shop with collection drops and a waitlist

The outcome

The first collection on the new shop sold out in 48 hours, and online sales overtook market sales within the first season.

Next project

Northline

A regional rail journey planner redesigned so riders always know when to leave, where to stand and what to do when plans change.

View case study
A bright, modern train station platform with travellers and directional signs

Open to new projects

Have a project in mind? Let's talk.

I take on a small number of projects at a time, so every client gets my full attention. Tell me what you're working on and I'll reply within two working days.

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